Privacy Policy

1. Definitions and Interpretation

In this Policy, the following terms shall have the following meanings:

"Account"

means an account required to access and/or use certain areas and features of our Site.

"Cookie"

means a small text file placed on your computer or device by our Site when you visit certain parts of our Site and/or when you use certain features of our Site.

"Cookie Law"

means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended in 2004, 2011 and 2015.

"personal data"

means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means personal data that you give to us via our Site.

"Site"

means this website, castle-electrodes.com.

"We/Us/Our"

means Castle Electrodes Limited, a company registered in England and Wales under company number 02910807, whose registered address is Ann Duels House, Holyport Street, Holyport, Berkshire, SL6 2JR.

2. Information About Us

Our Site is owned and operated by Castle Electrodes Limited, a company registered in England and Wales under company number 02910807.

3. What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. It does not extend to any websites that are linked to from Our Site (whether We provide those links or whether they are shared by other users). We have no control over how your data is collected, stored or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.

4. Your Rights

As a data subject, you have the following rights under the GDPR, which this Policy and our use of personal data have been designed to uphold:

• The right to be informed about our collection and use of personal data
• The right of access to the personal data we hold about you
• The right to rectification if any personal data we hold about you is inaccurate or incomplete
• The right to be forgotten — i.e. the right to ask us to delete any personal data we hold about you
• The right to restrict (i.e. prevent) the processing of your personal data
• The right to data portability
• The right to object to us using your personal data for particular purposes
• Rights with respect to automated decision making and profiling

If you have any cause for complaint about our use of your personal data, please contact us using the details provided in section 14 and we will do our best to solve the problem for you. If we are unable to help, you also have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO).

5. What Data Do We Collect?

Depending upon your use of our Site, we may collect some or all of the following personal and non-personal data:

• Name
• Business/company name
• Job title
• Contact information such as email addresses and telephone numbers
• Information about your preferences and interests
• IP address
• Web browser type and version
• Operating system
• A list of URLs starting with a referring site, your activity on our Site, and the site you exit to

6. How Do We Use Your Data?

All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with your rights and our obligations under the GDPR at all times. For more details on security see section 7 below.

We use your data to provide the best possible products and services to you. This may include the following:

• Providing and managing your access to our Site
• Supplying our products/services to you
• Personalising and tailoring our products/services for you
• Replying to emails from you
• Supplying you with emails that you have opted into (you may unsubscribe at any time)
• Analysing your use of our Site and gathering feedback to enable us to continually improve our Site and your user experience

We may use your data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the right to object in section 4).

For the delivery of direct marketing to you via e-mail, we'll need your consent, whether via an opt-in or soft-opt-in. Soft opt-ins are where you have previously purchased or enquired about purchasing, we may market related products or services to you through our newsletter. We will give you an opportunity to opt out. You can opt out at any time by contacting us using the details below, or by clicking unsubscribe.

7. How and Where Do We Store Your Data?

We only keep your personal data for as long as we need to in order to use it as described above in section 6, and/or for as long as we have your permission to keep it. Data will therefore be kept for a maximum of 2 years unless there is an ongoing relationship. In any case, we will conduct an annual review to ascertain whether we need to keep your data. Your data will be deleted if we no longer need it.

All data is stored within the United Kingdom or within the European Economic Area ("the EEA") (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein) or Switzerland. This means that it will be fully protected under the GDPR.

We use the following third-party data processors: Google and LinkedIn. Data may be transferred and stored outside the UK and the EEA by our third-party processors who provide the following services: analytics and advertising. Any transfers of personal data to third countries shall be in compliance with applicable law and this policy.

8. Do We Share Your Data?

We may share your data with the following third parties: Google, LinkedIn, Campaign Monitor. We share your data where required by law, where it is necessary to administer the relationship between us, or where we have another legitimate interest in doing so. Such third parties must agree to only use your data in accordance with our instructions.

We may compile statistics about the use of our Site including data on traffic, usage patterns, user numbers, sales and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you.

9. What Happens If Our Business Changes Hands?

We may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of our business. Any personal data that you have provided will, where it is relevant to any part of our business that is being transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Policy, be permitted to use that data only for the same purposes for which it was originally collected.

In the event that any of your data is to be transferred in such a manner, you will be contacted in advance and informed of the changes.

10. How Can You Control Your Data?

When you submit personal data via our Site, you may be given options to restrict our use of your data. In particular, we aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in our emails and at the point of providing your details).

11. Your Right to Withhold Information

You may access certain areas of our Site without providing any data at all. However, to use all features and functions available on our Site you may be required to submit or allow for the collection of certain data.

You may restrict our use of Cookies. For more information, see section 13.

12. How Can You Access Your Data?

You have the right to ask for a copy of any of your personal data held by us (where such data is held) by emailing us at enquiries@castle-electrodes.com. This may be subject to a fee of not more than £10 to meet our costs in providing you with the information. We will respond to your request within one month.

13. Our Use of Cookies

Our Site may place and access certain Cookies on your computer or device. We use Cookies to improve your experience of using Our Site. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

We use analytical/performance cookies (e.g. Google Analytics) to allow us to recognise and count the number of visitors to our Site and to see how visitors move around our Site when they are using it. This helps us to improve the way our Site works, for example, by ensuring that users are finding what they are looking for easily.

You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third-party cookies. By default, most internet browsers accept Cookies, but this can be changed.

14. Contacting Us

If you have any questions about Our Site or this Privacy Policy, please contact us by email at enquiries@castle-electrodes.com or by telephone on +44 (0) 208 144 6688.

Please ensure that your query is clear, particularly if it is a request for information about the data we hold about you.

15. Changes to Our Privacy Policy

We may change this Privacy Policy from time to time (for example, if the law changes). Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.